Where is the US My Nintendo channel

Within the last week Japan received a new channel allowing them to download demo's to their DS's and many other things. This is one channel that I have been looking forward to for a long time and I have to keep waiting, potentially forever, because Nintendo of America is incredibly slow on what people really want in the US. I guess if I could give a message to Nintendo it would be for them to start making channels that people like myself actually want to use and not more Mii related channels.